Design Genetics

Design Genetics is a method for analyzing and interpreting personality in the design, behavior and cultural expression

Personality is the outer shell of a consciousness (awareness) that consists of a number of polar forces as the source of the physical world; visually, culturally and behaviorally. Life has a meaning in the context of these forces. We live several lives. The goal is to learn overall balance and unconditional love.

The forces are the Binding, Freeing, Static, Moving, Inward, Outward, Slow and Fast force.

Each force is expressed by a given number of visual details and principles that are the same whether we are talking about design or behavior. For example, the linear has same meaning in design as behavior (to be square).

The Binding Force

Unite and connect things in an order.


  • Linear Shape
  • Symmetry
  • Contrast (Clarity)
  • Heavyness (being grounded,solid)
  • Simplicity


rational, organized, clear, direct, simple minded, hard

The Freeing Force

Breaking up patterns to seek new ones.


  • Organic Shape
  • Asymmetry
  • Obscurity
  • Lightness (like air)
  • Complexity


irrational, free, agile, flexible, messy, vague

The Inward Force

Restraining physical self and focus inwards, expression and pulling inward.


  • Small Volume/Shape
  • Restrained Color
  • Dark Color Tone
  • Closed Shape


silent, thoughtful, accurate, silent, dishonest, difficult

The Outward Force

Expanding physical self, expression and pushing outward. Though similar not to be confused with Extrovert


  • Large Volume/Shape
  • Expressive Color
  • Light Color Tone
  • Open Shape


open, social, careless, non-listening, dominant

The Static Force

"Freezing" energy into a certain pattern or matter. The material principle of Universe. (Think oriented people).


  • Coldness
  • Hardness
  • Harsh Composition
  • Low Rhythm


intellectual, clear, cold, calculating

The Moving Force

Movement from "life energy". The energy and flowing principle of Universe. (Emotional oriented people).


  • Warmth
  • Softness
  • Smooth Composition
  • High Rhythm


warmth, soft, temperamental, inconsistent

The Slow Force

Slow movement.


accurate, slow, paralyzed

The Fast Force

Fast movement.


fast moving, fast thinker, effective, careless, sloppy