Advisor in Corporate Personality and Group Awerness. Designer, Design Manager and Web Developer with a master in Design Management from Domus Academy in Milan 1991, specialized in Personality and Awareness. Ever since then I have explored and researched the relationship between design, personality, and awareness, resulting in a method called Design Genetics.
During the 80's I studied Business Administration and Marketing at Lund University in Lund, Sweden, until I realized that I'm a designer at heart. At the same time I got my eyes on a new subject called Design Management, which for me looked like the answer to the narrow view on leadership and management.
At Domus I meet many protagonist in design such as Ettore Sottsass, Andrea Branzi, Alessandro Mendini, Achille Castiglioni, Marc Newson, and several others. I also meet with many well known producers of design, as well as Design and Corporate Identity Agencies. For my master thesis I did a study of the company Alessi, with its Personality and Design Direction. My professor was Stefano Marzano, CEO and Chief Creative Director, Philips Design. After working for Aldo Cibic for a while I came back to Sweden.