The Frames of Awareness
Samsung using Apple strategy
Samsung's new ads are pretty clever. The theme is "The Next Big Thing" saying that the hype around iPhone is not such a big deal. Samsung is the new leader. The phone for the trendy people looking for individuality. It's a reuse of Apple's strategy used against Microsoft and Windows as a positioning element.
4 to 5 is a small step
It's beginning to be rather boring. The new iPhone looks like iPhone 4. Not bad but same of same. Apple need to present something new, make a change. Besides that I find Android to be more user friendly, playful, and modern (seen from the outside) than iOS, which is kind of stuck in its own mold.
Apple has become a dogmatic design promotor. Previously they where a free spirit challenging a rational linear Windows world. The decreasing dominance of Microsoft can be an explanation. Apple lack a fixed point for its preachings.
The world is seeking new patterns
If you’re a journalist in main stream media (MSM) or a politician from the establishment you think all is fine, you worship status quo. If you looked under the calm surface you’ve discovered that things are breaking apart. You realize the world is in a process of redesign, seeking new patterns. Old truths about the economy is slowly being challenged. People are becoming aware and will force the world into a new political landscape. Like any process in nature, for creating new patterns old ones must be destroyed. Old as in static and stuck. This is what’s happening in many parts of the world. Still kept in silence by MSM, but not for long.
The physics of design
Design Genetics has close similarities with modern physics. I’ve always thought that in the end physicists will come to the same conclusion as I mine. A very humble opinion, I know. And simplified. Not sure the people at CERN mean the same thing as I do when I say "weak force". Anyway, I think they eventually will understand that Design Genetics is the model for how the Universe is built. Partially joking, partially serious. E stands for Electromagnetism. It’s the fireworks, the friction, coming when the forces interact.
The first thing that manifests in any process of creation is the "state of intention". It’s an empty space ready to become a body, take shape and form. Depending on the intentions it will expand into and with the help of the existing forces. This is the rule for the higher intelligence controlling life as well as for creating a business, a new mobile device, a painting, or any kind of social interaction. So always, intention and meaning comes first then form and matter. Nothing happens in random. Even random events have a logic. It’s just so complex that we can’t grasp its meaning and overall structure. As the great Benjamin Libet demonstrated, there is a process in the works, for what ever we do, before we are consciously aware of it.
More →
Examples of linear design
Two good examples of linearity in design. The Sony Xperia S phone and Volkswagen Passat.
