The Frames of Awareness
“The Fix the World (FTW) Organization is a services business that will act as a central hub providing the tools and support for individuals, groups, and organizations to express, develop, fund, implement, and execute their planet-changing ideas through projects, learning, and a network of resources.”
Fix The World Organization
Samsung's new ads are pretty clever. The theme is "The Next Big Thing" saying that the hype around iPhone is not such a big deal. Samsung is the new leader. The phone for the trendy people looking for individuality. It's a reuse of Apple's strategy used against Microsoft and Windows as a positioning element.
“Logos is an important term in philosophy, psychology, rhetoric and religion. Originally a word meaning "a ground", "a plea", "an opinion", "an expectation", "word," "speech," "account," "reason," it became a technical term in philosophy, beginning with Heraclitus (ca. 535–475 BC), who used the term for a principle of order and knowledge.
To me this means depth and spiritual meaning. This is what I think it meant to the ancient Greeks. They knew. I’m sure that’s not what people perceive looking at the logos they meet during the day. It’s not the modern understanding. For the sake of our own well-being we should get back the old meaning. It will require a completely new thinking in leadership. An Aware Leadership.
Would you let someone else tell you what clothes to wear? No. So why do many accept that in business? Often branding starts with the outside perspective asking what the market want. Instead the question should be; who are we and what do we like? You can’t ignore the market’s view but it should’t be the main focus.
An organization is a group of people. They should feel good about themselves when meeting the outside world. Dressed in something they don’t feel comfortable with is not a good idea. It will drain them from energy, from self esteem. That’s why it’s important to start with the self-centered view.
Ubuntu 11.10 is coming close to be released. The people behind are working hard to make Ubuntu modern by adopting design awareness. Ubuntu is really finding its unique Identity. I wonder, what if the community behind Ubuntu becomes even more aware of the importance of design will it ever be a threat to Apples dominance? I think it might. At least a little.