The Frames of Awareness
Samsung's new ads are pretty clever. The theme is "The Next Big Thing" saying that the hype around iPhone is not such a big deal. Samsung is the new leader. The phone for the trendy people looking for individuality. It's a reuse of Apple's strategy used against Microsoft and Windows as a positioning element.
Ubuntu 11.10 is coming close to be released. The people behind are working hard to make Ubuntu modern by adopting design awareness. Ubuntu is really finding its unique Identity. I wonder, what if the community behind Ubuntu becomes even more aware of the importance of design will it ever be a threat to Apples dominance? I think it might. At least a little.