The Frames of Awareness
Merging web and desktop
Samsung using Apple strategy
Samsung's new ads are pretty clever. The theme is "The Next Big Thing" saying that the hype around iPhone is not such a big deal. Samsung is the new leader. The phone for the trendy people looking for individuality. It's a reuse of Apple's strategy used against Microsoft and Windows as a positioning element.
4 to 5 is a small step
It's beginning to be rather boring. The new iPhone looks like iPhone 4. Not bad but same of same. Apple need to present something new, make a change. Besides that I find Android to be more user friendly, playful, and modern (seen from the outside) than iOS, which is kind of stuck in its own mold.
Apple has become a dogmatic design promotor. Previously they where a free spirit challenging a rational linear Windows world. The decreasing dominance of Microsoft can be an explanation. Apple lack a fixed point for its preachings.
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Leadership
Jobs lifted the world from linearity
Steve Jobs was a spiritual aware person who understood the true meaning of life. He knew we have a soul that is soft, delicate, and free from our body when we die. The opposite to a hard "reality" which is kind of an illusion. His vison and work has helped lift the world from a devastating lineary. We still suffer from it. But thanks to Steve we are on our way to a more sustainable and balanced way of life. Thank you.
